I’ve probably shot a half-dozen photo assignments for articles that uncritically praise alternative medicine. I always suspected it was bullshit but I could never convince the writers to look beyond the sales pitch. By the time I joined the staff of Reason magazine, I’d had enough. A little research revealed a multibillion dollar cesspool of charlatanry and a story that needed to be told. I don’t blame desperate patients who fall for this hocus pocus, but I’m amazed at how many journalists continue to write glowingly about supernatural medicine.